Hannah Hart - Youtube Personality

Hannah Hart is an influencer/youtuber with over 2.2 million followers.

I worked as a production coordinator and graphic designer on a small team under her brand manager.

My responsibilities included:

  • Full brand redesign (including custom font from Hannah’s handwriting)

  • Set design, production planning & assistance

  • Youtube Channel Assets

  • Retail merchandise

  • Animation illustration for project in connection with Subaru

Working with Hannah and her brand manager, their request for a rebrand was simple, almost primary, and to roughen up and revamp the logo they currently had, but not change it completely. I worked with her handwriting in creating a custom font for her
A design Hannah "didn't know they needed." Hannah is very proud of her UCLA education. I created this design to highlight her love of school life, while creating a simple icon that could be used across multiple products.
Originally for a poster, creative direction came from Hannah herself. She wanted a simple graphic that gave a visual representation of growth, as displayed by the seedling.
College team like graphic designed as a staple shirt for Hannah's product line.
A sample graphic as an end frame from Hannah Hart's halloween themed videos. Used to direct viewers to past/related videos, highlighting Hannah's custom handwritten font.
Youtube_endcard5.jpg
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